Non-pharmacological interventions, such as holistic options, improved diet, psychological and psychosocial interventions have the potential to improve cognitive function and therefore improve the quality of life. They can also delay institutionalisation, as well as reduce carer strain and psychological illness, thereby increasing wellness, and perceived longevity. Minimal attention has been paid to the specific needs of people with dementia and their family members in the early stages of the disease. In the USA, there was a needs assessment carried out and participants expressed the need for practical information, financial and legal counselling, emotional support, and an interest in research, including clinical trials for the disease . Little research has yet been done on the value of NeuroPhysiotherapy, but evidence is slowly growing to support its benefits; I plan to partially fund a small study in this area, , being done through Flinders University School of Physiotherapy later in 2012, with the money raised from my Adelaide Fringe event allocated to for dementia research. Evidence to support the benefits of Neuro plasticity and its ability to create new pathways in the brain is growing, and Norman Doidge cites examples of healing based purely on neuroplasticity training. Dr Bruce Lipton discusses Trans-cranial Magnetic Stimulation, used to treat depression and to improve cognition. He also discusses using the brain , and that the brain controls the behaviour of the body’s cells; “the brain controls the behaviour of the body’s cells”. He states “the overuse of prescription drugs provides a vacation from personal responsibility” . Dr Ross Walker [medical cardiologist] in his latest book The Five Stages of Health discusses how to “cut through the mixed messages we get in the media about maintaining our health. He cuts through the myths with his new book, cutting through the health hype”. Happiness, peace and love are far more important to your overall health than the purely medical or physical things, and have more to do with wellness than we might think. Three of the stages discuss more than medical health; Stage two (2) discusses Environmental Health, stage four (4) Emotional Health and stage five (5) discusses Mind Health, highlighting non pharmacological interventions including the use of supplements, and the real value of things such as the cleansing of energies flowing through our bodies (our Chakras). He cites a study showing MRI proof of a reduction of Alzheimer’s disease after a 12-month course of therapy. There is a body of clinical evidence slowly growing to support non pharmacological interventions, by respected medical doctors, Neuro physiotherapists and scientists. The South Australian government has funded Dr Martin Seligman, a prominent psychologist as one of their Thinkers In Residence this year, who not only supports the notion of wellness based on positive psychology and lifestyle options, he travels the world promoting it. Based on my own experience, I believe if the medical community and service providers of dementia and dementia care don’t start to embrace these interventions soon, not only are they doing their clients a grave disservice, the lost opportunity will increase the cost impact of the dementia epidemic worldwide.