Media Release Dementia Awareness Month 2014


trumpet callEarlier today Alzheimer’s Australia sent out a Media Release_Dementia Awareness Month 2014 outlining some new resources, a link to the video I published on my blog earlier, and an announcement about me. It is a very exciting time to live in, especially when some of  my personal dreams are actually coming true. I often persist with the statement, “nothing about us without us”, and asked others to justify why not including people with dementia at every level was not appropriate. As part of Alzheimer’s Australia’s dementia friendly initiative, I have been contracted for a period of six month to work as a consultant, specifically to inform their work towards creating a dementia friendly nation, and I feel very honoured and proud to be representing the other 332,000 people currently living with dementia in Australia.

Media Release

Small community actions can make a positive difference for people with dementia

Glenda, Keith and Graeme, three Australians living with dementia, have said stigma surrounding dementia still exists in the community.

In a video released today as part of Alzheimer’s Australia’s Dementia Awareness Month, they highlight that there are small things that people can do to support them to live a high quality of life with meaning, purpose and value.

“Many people in the community are unaware that the progression of dementia occurs over many years. Quite often there is still the opportunity for people with dementia to contribute to their communities and continue to be involved in activities they have always enjoyed,” Graeme Atkins, featured in the video, said.

“We hope that the video inspires and encourages people and organisations in Australia to become dementia friendly so people like me can feel safe to go about our daily lives and be accepted for who we are and not defined by our diagnosis.”

To coincide with the video, Alzheimer’s Australia has launched a set of resources for businesses and people in the community, to help them understand what it means to be dementia friendly.

“The toolkit for businesses gives practical tips and information on how to train staff to better understand dementia, language guidelines to communicate with people with dementia, and ways to involve people with dementia in volunteering and employment,” Alzheimer’s Australia National President, Graeme Samuel said.

“The toolkit also provides community councils with information on how to include the needs of people with dementia in their town planning, as well as actions plans to help community groups such as the local football club and RSLs to become dementia friendly.

“By educating people on the symptoms of dementia, we could reduce the stigma surrounding dementia, and instead focus on ways to better engage and communicate with people with dementia in our communities.

“As part of the dementia-friendly initiative we have engaged Kate Swaffer, a person with dementia, as an official consultant to be the voice of our consumers.”

This year’s Dementia Awareness Month theme is ‘Creating a Dementia-Friendly Nation’.

Dementia Awareness Month 2014 is supported by financial assistance from the Australian Government.

Alzheimer’s Australia is the charity for people with dementia and their families and carers. As the peak body, it provides advocacy, support services, education and information. More than 332,000 people have dementia in Australia. The number of people with dementia is expected to be almost 900,000 by 2050.

National Dementia Helpline: 1800 100 500
An interpreter service is available
(The National Dementia Helpline is an Australian Government Initiative)

18 thoughts on “Media Release Dementia Awareness Month 2014

  1. Congratulations Kate!! I’m sure you’ll do a great job this month 🙂 And thanks for being the spokesperson for those who often can’t speak for themselves


  2. Congratulations Kate. So good to see the move ( even if it is a bit slow) towards real inclusion at last. You are the ideal person for this new role – strength to you. Hopefully we can meet up again in the near future.


    • yes, let’s do meet again soon! and as slow as it may have seemed, we are on a roller-coaster now, and there is NO going back… party time, balloons and streamers, with lots of dancing and music is not too far away!


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